Tag Archives: Importance of Pen Name

Branding Your Name on the ‘Net

Branding your name (or your pen name) is very important on the Internet, no matter what niche you’re in.  You need to establish yourself as an authority in your market, because people trust authority figures. They trust their recommendations, they trust that their products will be of good quality, and they trust that they have integrity.  It also lends credence to the buyer that you’re a real person – not just some nameless, faceless entity trying to […]

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